University of Pittsburgh Athletics
Pitt Athletics and Clearview Federal Credit Union Announce Co-Branded Debit Card
9/1/2026 10:00:00 AM | General
PITTSBURGH — Pitt Athletics today announced a multiyear extension and expansion of its partnership with Clearview Federal Credit Union, further strengthening the company's role as the Official Credit Union of the Pitt Panthers. The expanded agreement is highlighted by the launch of a new, co-branded debit card, available exclusively at Clearview, that brings Pitt pride into everyday spending.
Available beginning Tuesday, September 1, the new Pitt and Clearview Federal Credit Union co-branded debit card will give Panther fans a new way to show their Pitt pride with every purchase. Available to new and existing Clearview members with an eligible checking account, the card can be requested online or at all Clearview financial centers. The Pitt debit card represents another extension of Clearview's partnership with Pitt Athletics, bringing Panther pride beyond gameday and into members' everyday lives.
"Clearview Federal Credit Union has been an outstanding partner to Pitt Athletics since 2021 and this expansion reflects the strength of that relationship," said C. Allen Greene, Director of Athletics at the University of Pittsburgh. "The new debit card gives our fans a tangible way to carry their Pitt pride with them every day and we are grateful for Clearview's continued investment in our student-athletes, athletic department and community."
Featuring the iconic Pitt logo in royal blue set against a gold backdrop, Clearview is also working in partnership with H2PNIL — Pitt's Name, Image, and Likeness (NIL) platform — to create opportunities for select Panther student-athletes to spotlight the new debit card.
The new co-branded debit card is just one element of a broader partnership expansion that will make Clearview an even more visible part of the Panther fan experience. Throughout the fall, Clearview will bring the new card to life through a presence at select Pitt Football games and on campus, creating opportunities for fans to see the card in-person and sign-up in real-time.
The expanded partnership also extends Clearview Federal Credit Union's presence across Pitt Athletics, as the company will now serve as the Presenting Partner of the Pitt Gameday App, giving the brand a prominent role in the digital experience fans use to follow the Panthers on gameday, and sideline signage at Acrisure Stadium and score table LED signage at the new Victory Heights athletic complex. Together, these new assets create a more integrated partnership that connects Clearview with the Panther community before, during, and beyond gameday.
"Our relationship with Pitt Athletics has always been about more than what happens on gameday. It's about creating connections that matter to our members and to the greater Pittsburgh community," said Lisa Florian, President & CEO of Clearview Federal Credit Union. "This growth reflects Clearview's commitment to the partnership and the future we are building together. The co-branded debit card is an important part of that commitment and gives us a new opportunity to engage our members, Pitt students, alumni, and fans."
Clearview has served as the Official Credit Union of the Pitt Panthers since 2021, when the organizations first partnered on an agreement that included exclusivity in the credit union category, presenting sponsorship of the Jr. Panthers Kids Club, the football and men's basketball 50/50 raffle, and signage throughout Pitt Athletics facilities.
Building on that foundation, the new multiyear agreement represents a significant evolution of the partnership and Clearview's presence within the Pitt Athletics community. JMI Sports – Pitt Athletics' exclusive multimedia rights partner, operating locally as Pitt Sports Marketing – worked alongside both Clearview Federal Credit Union and Pitt Athletics to expand the partnership, including the new co-branded debit card.
"This year, Clearview Federal Credit Union celebrates six years as an official partner of Pitt Athletics," said Paul Archey, President at JMI Sports. "Clearview understands the value of an integrated partnership and the importance of creating innovative ways for Panther fans to bring home a piece of the program. We are excited to see this partnership continue to evolve through the launch of the first ever co-branded Pitt Athletics debit card, and strengthen Clearview's and Pitt's connection to our avid fanbase in this bold and highly visible manner."
Clearview is the largest credit union in Southwestern Pennsylvania, serving more than 140,000 members with assets of over $2 billion. The credit union has financial centers throughout the region and has been recognized in recent years by Newsweek and the Pittsburgh Business Times for its workplace culture and community impact.
The new debit card is available beginning September 1st. For more information, visit clearviewfcu.org/pitt
ABOUT CLEARVIEW FEDERAL CREDIT UNION
Clearview Federal Credit Union has been in operation since 1953 and serves 140,000 members with reported assets valued at more than $2 billion as of July 2026. Recognized as one of America's Best Regional Credit Unions 2025 by Newsweek, Clearview is committed to building a financially empowered community by helping individuals, families, and businesses make confident financial decisions through personalized financial solutions, trusted guidance, and accessible support. Membership is open to individuals throughout the communities Clearview serves, as well as immediate family members of current members. Clearview Federal Credit Union is federally insured by the National Credit Union Administration and is an Equal Housing Lender. For more information, visit clearviewfcu.org.
ABOUT PITT ATHLETICS
The University of Pittsburgh Department of Athletics sponsors 19 varsity sports and is a proud member of the Atlantic Coast Conference. Committed to excellence in competition, academics and community, Pitt Athletics develops student-athletes who compete at the highest level while preparing them for success beyond sport. For more information, visit pittsburghpanthers.com.
ABOUT JMI SPORTS
JMI Sports is a leading media rights and venue development company that provides management of collegiate multimedia rights, sponsorship sales agency representation, and project management expertise for the development of collegiate and professional sports facilities. The company serves to maximize each client's economic potential through customized initiatives, from marketing and branding solutions to facility design strategies.
JMI Sports' signature collegiate multimedia rights partnerships include the University of Kentucky, UCLA, the University of Pennsylvania, the University of Pittsburgh, Harvard University, Columbia University, San Diego State University, University of California at San Diego, University of San Diego, and joint-venture properties at the University of Georgia (with Learfield) and University of Notre Dame (with Legends). JMI Sports also represents multimedia rights for several conferences, including the Ivy League, the Mid-American Conference, the Mountain West Conference, the Patriot League, and the Atlantic 10, and serves as third-party sales representation for premier sports properties, venues, and events including Rupp Arena at Central Bank Center, the Rose Bowl, the Penn Relays, and USA Volleyball.
JMI Sports was founded in 2006 by CEO Erik Judson and technology entrepreneur John Moores, former owner of the San Diego Padres. To learn more, please visit www.jmisports.com.
