What is Brandr?
The Brandr Group is a full-service NIL agency that represents the Group Rights of 12,000+ student-athletes at 80+ universities in licensing, sponsorship, and content licensing opportunities. In simple terms, TBG works on behalf of student-athletes to find opportunities.
Why Should Student-Athletes Join TBG?
- Free to join.
- Non-exclusive—student-athletes can also collaborate with other companies.
- Coverage spans entire eligibility (including transfers and post-grad).
- Access to companies that produce customized merchandise with a Licensed Player Product (LPP) tag.
- Earn passive and active commissions on sales.
- Tools and opportunities to build a personal brand.
Key Definitions
Group Rights: NIL rights of three or more athletes on one team—or any six athletes from multiple teams—are pooled so third parties can use them in commercial ventures. These “groups” allow use of university marks/logos alongside athletes to increase authenticity and affinity.
Licensed Player Product (LPP): A trust mark that signals authenticated merchandise benefiting student-athletes. TBG protects NIL and fosters a reliable environment for brands and athletes to work together.
The Financials
- Passive income starts at 12% based on sales (program-dependent).
- Payouts from TBG are distributed quarterly via Influencer.
Passive vs. Active Use
Passive Use: Athlete’s NIL is used without active participation (e.g., pre-designed merchandise sold online). Athletes earn a portion of those sales.
Active Use: Athlete participates in a commercial activity (e.g., autographs, social posts, ads, appearances) and earns income for that participation.
International student-athletes may participate in passive opportunities.
Base Rates When You Sign Up with Brandr
Rally House: ShopPittPanthers.com
All opted-in athletes receive a shopping cart on their Pitt roster page, linked to a personalized ShopPittPanthers page curated with custom merchandise.
Athletes Thread
Each athlete receives a customized page on Athletes Thread featuring their merch lineup.
Campus Ink: NIL Store
Every student-athlete has a “locker room” on the NIL Store filled with personalized Pitt gear.
Genuine Collective (Amazon)
Specializes in custom student-athlete jerseys on Amazon.
Other Licensee Programs (Optional / Non-Exclusive)
Athletes Thread: Impact Affiliate Program
Create and promote your brand through custom merchandise and affiliate links.
- Earn 10–15% commission on sales (tiered by volume).
- Non-exclusive.
- Level up your tier the more you sell.
- Free marketing resources to help boost sales.
Campus Ink: Athlete Sign-Up
Join the NIL Store to build a custom “locker room” with tees, hoodies, jerseys, and more—including bespoke items beyond standard options.
- Earnings deposited directly.
- Athletes earn 12–15% per sale item.
- Non-exclusive.
Quick Notes & Participation
International Student-Athletes
Because TBG offers passive income opportunities, international student-athletes may participate in passive use programs. Always consult your compliance office for status-specific guidance.
Getting Started
Questions or ready to opt in? Contact your sport admin or compliance staff to confirm opt-in status with TBG and to ensure your roster page links are enabled.
Ready to build your Pitt brand?
Opt in with TBG, launch your merch, and start earning via passive and active opportunities.