University of Pittsburgh Athletics
Pitt Athletics And JMI Sports Launch H2PNIL To Elevate Student-Athlete NIL Support
6/16/2026 9:59:00 AM | General
PITTSBURGH – Pitt Athletics and JMI Sports, a leading multimedia rights and venue development company, announced today the launch of H2PNIL, a comprehensive name, image and likeness (NIL) platform designed to generate meaningful NIL revenue for Pitt student-athletes while creating an integrated, streamlined experience for corporate partners.
H2PNIL expands the partnership between Pitt Athletics and JMI Sports to include an innovative platform that addresses one of the most pressing challenges facing athletics programs in the post-House settlement landscape: driving above-the-cap NIL revenue while giving coaches a nationally competitive recruiting tool. For corporate partners, this platform delivers certainty of assets, ease of execution, and a clear path to amplify their association with Pitt Athletics.
"The new era of college athletics demands that we think and operate differently, and H2PNIL is a direct investment in our student-athletes and a direct invitation to Pittsburgh's corporate community to be part of what we are building," Pitt Athletic Director Allen Greene said. "In college athletics today, the best programs thrive because of the strength of their business community's commitment. Pittsburgh has the corporate community to match that standard. Our partnership with JMI Sports has put us in a position to lead into the future, and H2PNIL is the next step in that work."
By combining the expertise, resources, and infrastructure of Pitt Athletics and JMI Sports, H2PNIL establishes a single, trusted point of entry for brands seeking to activate NIL partnerships with Pitt student-athletes through four core services:
- NIL Revenue Generation: Leverages Pitt's existing corporate partner network while actively pursuing new local and national brand partnerships. The platform's infrastructure is built to move efficiently on time-sensitive opportunities and deliver measurable NIL outcomes for student-athletes and partners alike.
- Content Development and Brand Management: Provides professional-grade resources for student-athletes to produce partner-ready content and build sustainable personal brands that deliver value throughout and beyond their collegiate careers.
- Student-Athlete Support and Contract Fulfillment: Manages the administrative and operational requirements of NIL deal execution, ensuring deliverables are met accurately and on schedule for all parties.
- Compliance: Helps facilitate NIL opportunities within applicable NCAA, conference, and institutional guidelines, providing student-athletes and corporate partners with a structured framework designed to support compliant and effective partnerships.
"The expansion of our relationship with Pitt Athletics reflects the trust we have built over the past seven years working together and the strength of our collective expertise, driven by shared focus on commercial innovation," said Erik Judson, Co-Founder and CEO of JMI Sports. "The launch of H2PNIL represents the next evolution of this partnership, demonstrating how aligned incentives and a shared vision can create greater value for the institution, its student-athletes and staff, and partners. We are excited to bring our brand relationships and proven NIL expertise to Pitt Athletics to ensure they are positioned to compete and win at the highest level."
JMI Sports has served as Pitt Athletics' multimedia rights partner since 2019, operating locally as Pitt Sports Marketing, and brings an established network of corporate relationships and proven NIL infrastructure. Pitt Sports Marketing will continue to work closely with Pitt Athletics to source and execute NIL agreements while advancing shared goals of maximizing revenue for student-athletes and delivering meaningful partnerships for brands.
ABOUT PITT ATHLETICS
The University of Pittsburgh Department of Athletics sponsors 19 varsity sports and is a proud member of the Atlantic Coast Conference. Committed to excellence in competition, academics and community, Pitt Athletics develops student-athletes who compete at the highest level while preparing them for success beyond sport. For more information, visit pittsburghpanthers.com. To engage with H2PNIL, contact Pat Bostick at pbostick@athletics.pitt.edu.
ABOUT JMI SPORTS
JMI Sports is a leading media rights and venue development company that provides management of collegiate multimedia rights, sponsorship sales agency representation, and project management expertise for the development of collegiate and professional sports facilities. The company serves to maximize each client's economic potential through customized initiatives, from marketing and branding solutions to facility design strategies.
JMI Sports' signature collegiate multimedia rights partnerships include the University of Kentucky, the University of Utah, UCLA, the University of Pennsylvania, the University of Pittsburgh, Harvard University, DePaul University, Columbia University, San Diego State University, University of California at San Diego, University of San Diego, and joint-venture properties at the University of Georgia (with Learfield) and University of Notre Dame (with Legends). JMI Sports also represents multimedia rights for several conferences, including the Ivy League, the Mid-American Conference, the Mountain West Conference, the Patriot League, and the Atlantic 10, and serves as third-party sales representation for premier sports properties, venues, and events including Rupp Arena at Central Bank Center, the Rose Bowl, the Penn Relays, and USA Volleyball.
JMI Sports was founded in 2006 by CEO Erik Judson and technology entrepreneur John Moores, former owner of the San Diego Padres. To learn more, please visit www.jmisports.com.
